THE EFFECT OF E-SERVICE QUALITY, SENSE OF BELONGING, AND USER SATISFACTION ON INTENTION TO USE (A CASE STUDY ON DISCORD)

Timoty, Des Christian (2023) THE EFFECT OF E-SERVICE QUALITY, SENSE OF BELONGING, AND USER SATISFACTION ON INTENTION TO USE (A CASE STUDY ON DISCORD). Sarjana thesis, Sekolah Tinggi Informatika & Komputer Indonesia.

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Abstract

Individuals worldwide increasingly recognize digital community spaces as facilities for knowledge exchange and flow, enabling collaboration across distances. Discord is an increasingly popular application that supports establishing a digital community by providing engaging features that can be customized according to users’ needs. This thesis presents a case study in an Indonesian Discord community server to examine the effect of e-service quality dimensions, sense of belonging, and user satisfaction on intention to use. Data obtained from the Discord community of 375 users were used to evaluate the model using a structural equation modelling approach with SmartPLS 4. Path coefficient results suggested that all the constructs in e-service quality and sense of belonging indicated a positive and significant relationship to user satisfaction and intention to use. This thesis provided academic and practical recommendations for future works and Discord application/community managers. This thesis is limited to Indonesian Discord users only and cannot be generalized.

Item Type: Thesis (Sarjana)
Subjects: Information system > Information retrieval
Divisions: Information System
Depositing User: Unnamed user with username editor_perpustakaan
Date Deposited: 22 Jan 2024 08:40
Last Modified: 23 Jan 2024 04:51
URI: http://repository.stiki.ac.id/id/eprint/2020

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