Ramadhan, Ahmad Zakiy (2020) ANALISIS SEMIOTIKA IKLAN CETAK LA LIGHTS “JANGAN MAU DIADU” VERSI AYAM. Gorga : Jurnal Seni Rupa, 9 (2). pp. 232-235. ISSN p-ISSN: 2301-5942 | e-ISSN: 2580-2380
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Abstract
Semiotics is the study of signs, it is a tool that can be used to analyze a work. In an advertisement, besides containing messages, it also has signs that must be able to be translated simply by the target audience. The signs in advertising become something important because it can become a link between the message and the recipient. The link will be very strong when a common frequency between the sign and the recipient of the message appears, in this case, the target is the audience of LA Lights advertisements. The method used for analyzing the advertising version of the LA Lights "Jangan Mau Diadu" version of the chicken is a qualitative descriptive study. Verbal and visual data were collected and analyzed using a semiotic approach. This LA Lights advertisement was highly colored by the atmosphere of Indonesian politics in 2019 when the public representatives, presidential, and vice-presidential candidates were elected directly by the people.
| Item Type: | Article |
|---|---|
| Subjects: | Others Theory of computation > Semantics and reasoning Human-centered computing > Visualization |
| Divisions: | Visual Communication Design |
| Depositing User: | Unnamed user with username editor_perpustakaan |
| Date Deposited: | 13 May 2022 01:30 |
| Last Modified: | 13 May 2022 06:56 |
| URI: | http://repository.stiki.ac.id/id/eprint/1711 |
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